Sunday, December 12, 2010

Kraft is not spreading joy

Spread a Little Joy is a cookbook by Kraft that is available as a Kindle ebook for $9.99. The cookbook is designed to promote Philadelphia cream cheese. I don't think there will be that many people that will pay to get a marketing piece from Kraft. Actually I can see one reason why Kraft would think this is a good idea. If someone pays $9.99 for the cookbook that they are very likely to go buy some Philly because they just spent good money on the cookbook and as such would likely use some of the recipes. I would think a price like $2.99 might be better because more people would buy the book if the price is cheaper.

Article about the ebook. Excerpt from article: Kraft is launching an eBook to back its Philadelphia cream cheese, another initiative that would have consumers paying for digital marketing material.

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